This is Probably Viral
I Google someone’s name and a ZomInfo link is in the top rankings. I click and land. I inquisitively type in my name and up comes some real history and background on me. Suddenly I see I am also a researcher for Full Trust UK LTD.
Is Full Trust UK LTD just someone pulling one over on me or is it really some shady company operating out of China? I am now consumed with …..intrigue.
In last weeks Sunday Times they ran a story about Internet “footprint” cleaners who can charge up to 300K to set the record straight (the way the client saw history I mean).
Seth Godins Idea Virus lists sets conditions for a viral marketing stunt to catch on. One was something like (?) “Smoothness” meaning “this mail was sent using Hotmail, click here to get your own free account” type of smooth. ZoomInfo sure ain’t smooth but it sure is “Sticky”!
February 23, 2008 at 1:23 am
This is all Dinis’ fault with talking about “full trust” issues so much