Security Tools with Ad Driven Business Models

Is the security industry finally getting with the times? I hope they make a ton of money from this and carve the way with a market to support other unique tools. This is potentially a great model for tools with a very focused distribution (read low volume but high value).

Immunity released the tool, called Debugger, here at the Defcon hackers convention on Aug. 3. Debugger is free for download, with its revenue being driven by paid ads from companies looking to hire the pen testers who use such a tool. One of the first help-wanted ads taken out by such companies includes Application Security.

Note: Taken from an eWeek article.

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